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HTC Vive courts claiming it knows when VR users look at ads

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HTC Vive, one of the leading virtual realityheadsets, is looking to entice advertisers with the news that it can fully track ad viewability – on account of the hardware literally being able to tell where the user is looking.

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How to Watch Virtual Reality Content

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Welcome to the next big way to seek. There are a few different ways to view the content that SeekerVR will curate and produce. If you don’t already have a way to watch VR, here's how you can get started:

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Oculus Rift inventor Palmer Luckey quits Facebook after funding anti-Hillary Clinton memes

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Palmer Luckey has left Facebook just three years after the social giant bought his VR hardware company Oculus Rift for $2 billion (£1.6bn). The surprise departures comes after months of speculation regarding his position at Facebook's office following his being forced to apologise for donating $10,000 to Nimble America, an advertising agency that supported Trump's campaign.

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VR Gaming Grows Up at GDC 2017

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This year's Game Developers Conference in San Francisco brought together leading gaming and virtual reality (VR) companies for a week of meetings, panels, demos and events. Manatt Digital hosted a meetup at Mourad near the convention center on Thursday night to wind down the week's activities with some good wine and conversation with digital industry executives.

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Warner Bros. Pictures and HTC Vive Announce Strategic Global Partnership for Upcoming Theatrical Release of Ready Player One

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HTC Vive Will Be the Official Partner for Virtual Reality Content, Experiences and Activations for the Much-Anticipated Film.  HTC Vive™ and Warner Bros. Pictures announced today a strategic partnership in which HTC Vive will be the exclusive VR partner for all content, online and offline activations for the highly anticipated theatrical and home entertainment release of Steven Spielberg's Ready Player One

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Americans are over 3D movies, but Hollywood hasn’t got the memo

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Eight years after James Cameron’s Avatar wowed moviegoers with its much-hyped 3D technology, the American 3D movie bubble is deflating. As the film industry makes more and more 3D movies, fewer and fewer Americans are willing to pay the lofty price of admission. The 3D US box office in 2016 was down 8% from 2015, according to an annual report by the Motion Picture Association of America (MPAA). And that’s despite Hollywood releasing 12 more 3D movies than in the year before.

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When Does Virtual Reality Violence Get Too Real?

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I’ve killed a lot of people in virtual reality. Last night alone I wracked up well over 100 kills in just one experience called Pavlov VR. For each of my victims, I pulled out a gun, aimed for their heads, pulled the trigger and watched with satisfaction as their bodies jerked into lifelessness complete with low-poly blood spurts. Sometimes, if they managed to get too close, I even had to pull out a knife and slash them repeatedly. That’s a lot of violence.

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