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Oculus Rift догоняет HTC Vive на Steam

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Доля обладателей VR-гарнитуры Oculus Rift в августе увеличилась на 8,1% по сравнению с предыдущим месяцем и достигла 43,8% от общего числа владельцев шлемов виртуальной реальности среди пользователей Steam.


Ее ближайший конкурент — VR-гарнитура HTC Vive за последний месяц лета потеряла 7,7% аудитории, но сохранила лидерство как самая популярная система виртуальной реальности на платформе Valve — 52.3% от всех VR-устройств, взаимодействующих со Steam.

Рост популярности Oculus Rift обусловлен снижением цены на $200 в марте этого года. Сейчас комплект из гарнитуры и контроллеров Oculus Touch стоит $400. В конце августа HTC Vive также сбросил ценник на $200, но VR-гарнитура HTC и Valve по-прежнему проигрывает конкуренту от Facebook в доступности, оставаясь дороже на $100.

Источник: http://valve-data-shows-oculus-rift-gaining-market-share-on-steam/


Valve data shows Oculus Rift gaining market share on Steam

Rift had a strong August, gaining the most ground in a single month since Valve's survey started

Oculus Rift is gaining market share on Steam, according to new data from Valve, with the Vive's main rival increasing its hold on the ubiquitous PC platform by 8.1% in August.

Valve has conducted a survey of Steam users every month since March 2016, and VR headset use one of the key data points. The August surveyshows that the Rift increased its market share by 8.1% versus July, comfortably the largest gain Oculus' headset has made in a single month.

The Rift now has a 43.8% share on Steam, while the Vive's share declined 7.7% to finish August with 52.3%. Oculus operates its own storefront for VR content, some of which is exclusive to the platform, but Steam is still widely used by Rift users.

A number of factors may have contributed to the Rift's prosperous August, but its falling price is likely to have played a significant role. Oculus cut the price of the Rift and its Touch controllers by $200 in March this year, but it went further still with a "Summer of Rift" promotion that has temporarily lowered the price by another $200.

The offer, which ends today, reduced the price to $399, which is half of what the Rift and its controllers would have cost little more than six months ago. When it finishes the cost of the hardware will increase to $500, a full $100 cheaper than the Vive.


Rift Summer Sale Drives Record Gains, Highest Steam Market Share Yet

According to the latest figures from Valve’s Hardware & Software Survey, the Oculus Rifthas set a new record for its highest historical market share on Steam, almost certainly driven by a major sale which has also brought the headset its largest ever share increase from one month to the next. While the HTC Vive continues to hold the majority share, the Rift is approaching striking distance.

Steam is the de facto content platform for the HTC Vive though it technically supports the Rift too; plenty of Rifters use both the official Oculus Home platform and Steam to play content which may not be available on the opposing platform.

Each month, Valve runs a survey among Steam users to determine some baseline statistics about what kind of hardware and software is used by the user population, and to see how things are changing over time; that includes which VR headsets are connected to users’ computers.

The latest results show a major gain of 8.1% in the Rift’s share of VR headsets on Steam, bringing the device’s overall share to its highest point ever, reaching 43.8% of all headsets in use on the platform.


The gain was made up mostly by a 7.7% reduction in Vive share and the remaining 0.4% from a reduction in the Rift DK2 development kit. The latter, launched in 2014, still holds 3.9% total share of VR headsets in use on Steam. With Steam as its primary content platform, the Vive naturally holds onto the majority share at 52.3% of all VR headsets on the platform, though at 43.8%, the Rift is approaching striking distance.

Exactly how many Rift users use Steam among the total population of Rift users is unknown, making it largely futile to extrapolate the data in an effort to determine headset market share across all platforms. However, many analyst estimates put the Vive ahead of the Rift in total sales.

The 8.1% gain, the largest ever for the Rift on Steam, was almost certainly driven by the ‘Summer of Rift’ sale which reduced the price of the Rift & Touch controllers from $600 to $400. When the sale ends after September 4th, the non-sale price for a new all-in-one Rift & Touch bundle will be $500. A portion of the gains may have been made up not by new headsets entering the market, but by more Rift users becoming aware of Steam’s compatibility with the Rift. Another contributor could be the expansion of HTC’s Viveport app store and the Viveport subscription service, potentially drawing some Vive users away from Steam.

While the Rift has enjoyed significant buzz surrounding its lengthy sale, HTC recently brought a major price cut to Vive, setting its new baseline price at $600 (previously $800). HTC said the price cut was not a reaction to the Rift sale.

While the Rift and Vive fight it out on Steam, new competitors are soon to complicate the binary battle. The Windows VR headsets are due to launch starting in October at $400, and Microsoft has confirmed that they’ll be compatible with SteamVR content.

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